Who we are
We are committed to advancing the communications industry through cutting-edge analytics, unique creative, impactful earned-first storytelling, strategic stakeholder engagement and sophisticated influencer marketing.
GAVIN
ETHERIDGE
MD: MSL South Africa
With +20 years’ experience in strategic Public Relations & Communications, Gavin oversees MSL South Africa, the PR & Influencer arm of Publicis Groupe Africa.
His specialisation is creating and activating impactful PR-led campaign strategies in the consumer and corporate arenas, as well as reputation management and crisis communications counsel. In his 15+ years with MSL, these campaigns* include, brands, among others, Old Mutual, TikTok, Amazon, Santam, Spotify, Cipla, Disney+, Heineken, Burger King, Google and Facebook.
In the African market, Gavin has also been behind the launch of first-to-market brands such as Amazon (Retail), Bank Zero (an app-driven bank founded by Michael Jordaan), CompariSure (Africa’s first online life insurance aggregator) and NMRQL (SA’s first machine-learning Unit Trust).
*Winner of multiple PRISA PRISM and international PR awards for his work on PR campaigns for, among others, Disney+, Nedbank, Elite Insurance, TikTok, BNP Paribas, Blue Ink investments (Sanlam), Tourism Authority of Thailand, DHL, Turkish Airlines, Disney+ and Sanlam & Business / Partners.
We are part of a global community
As MSL, our agency network spans 40 countries, 100 offices and over 2000 employees. We love being in the right place at the right time; and with our network of offices and partners across the globe there isn’t a market we don’t understand and communicate in.
MSL forms a part of the Publicis Groupe, which makes us part of one of the world’s largest communications holding companies. This connection gives us; and by extension, our clients, access to the greatest strategic and creative advertising and marketing talent encompassing media, production, creative and more.